Updated on August 6, 2013
If they list the 10 worst things that people hate doing, buying a mattress is probably right between going to the dentist and divorce court. There are few things as dreaded as negotiating the terror that is finding the correct mattress.
I have had the pleasure of selling mattresses for almost a decade. I tell customers that I sell sleep, not mattresses. What I mean by that statement is I sell based on the Golden Rule – treat people the way I wanted to be treated. How does that work in practice?